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Description
Path to Purpose: How to Use Cause Marketing to Build a More Meaningful and Profitable BrandMarketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: Why doing good is good for business The science behind cause marketing
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
- Why doing good is good for business
- The science behind cause marketing
- Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
- A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.
Binding Type: Paperback
Publisher: Sunday Lunch Pty Ltd
Published: 10/18/2017
ISBN: 9780648087502
Pages: 210
Weight: 0.53lbs
Size: 8.27h x 5.51w x 0.44d
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