Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
SKU: 58062351563

Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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Description

Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic BrandThe longtime chief marketing officer for Chick fil A tells the inside story of how the company turned prevailing theories of fast food marketing upside down and built one of the most successful and beloved brands in America. During his thirty four year tenure at Chick fil A, Steve Robinson was integrally involved in the company's growth from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6. 8 billion in annual sales

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Binding Type: Paperback
Publisher: Thomas Nelson
Published: 08/25/2020
ISBN: 9781400213221
Pages: 224
Weight: 0.45lbs
Size: 8.30h x 5.50w x 0.60d
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SKU: 58062351563

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Tink
Lexington, US
★★★★★ 1
Never got to try it because it was broken
Color: Black
Came with a broken piece and is taking forever to get a refund…there wasn’t an option for a replacement
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Lowell, US
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Room divider
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It was much simpler than anticipated. I don't think it's very sturdy and it lacks weight, but it's attractive.
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April Zheng
Houston, US
★★★★★ 5
Great product
Color: Black
This is very sturdy and great quality. Its quite cheap for what your getting to it’s not cheap thin like plastic it feels thick and you could put a LITTLE weight on it it’s stable and protects your privacy.
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Massapequa, US
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Excelente calidad
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DCP
Omaha, US
★★★★★ 5
Great value, perfect for our infant room!
Color: Black, Size: Standard - 4 Panel
Great product, sturdy design and easy to build! It is a fairly light weight item, which aids in the maneuverability of the divider. The color was as described and is dark enough to block the light from our sleeping infants! I do love that you are able to see through the slats and see the child sleeping- if you are looking for something with MORE privacy, this is not it. It has great coverage area and is dark and a wonderful value for the price, however, you are able to see through the areas where each panel connects!
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Reviewed in the United States on August 18, 2025

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