Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

Sale price$39.78 Regular price$44.20
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 9 - Jul 14

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 69695564437

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.6 ★★★★★
Based on 117 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
M
Verified Purchase
Milarah
Carnegie, US
★★★★★ 5
Best money spent on a safe puppy chew toy
Size: X-Small, Size: X-Small
One of the best chew toys you can buy for your puppy! This kept him occupied for quite a while and it is one of his favorites.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 24, 2026
J
Verified Purchase
Justmy2centsworth
Charlottesville, US
★★★★★ 4
Had a 6mo. old teething (English Bulldog) & this has entertained her for 9 mo.!
Size: Medium, Size: Medium
A chew toy lasting over 6 mo. is generally very good, for this breed & this brand! I kept it in her cage at night, so she wouldn't get board & start chewing on her paws. BC I felt it was a safe toy to use in this manner. "It was safe for my teething Bulldog." "Much, much better than other chew toys from this brand!" Others such as the Orange Pretzel they absolutely love! However, they have always splintered into very sharp edges of plastic, which cause the dogs mouth's to bleed (pokes their gums) & then NEED THROWN AWAY! This Key Chain Chew Toy was "really good" compared to other Nylabone brand chew toys, I have purchased! My girls mouth did not bleed from chewing on it:) "So, I am very pleased with this teething ring!" & would buy it again! Notice how the plastic splinters on the ends? Once the toy gets to his point I feel it is definitely time to be replaced! I would recommend this chew toy for a teething med. sized dog! The one I purchased was fairly large. & stayed together safely:) This is the only Nylabone Chew Toy I would ever, leave in a crate at night, thus far! Good Job Nylabone!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 5, 2022
K
Verified Purchase
Kristin H.
Boise, US
★★★★★ 5
Great teething aid
Size: Small
Puppy loves these. I’ve repurchased a couple of times for my teething pup.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 1, 2026
A
Verified Purchase
ANGELA C
Lake Worth, US
★★★★★ 5
My dogs love their "keys".
Size: X-Small
My dog loves this. The only negative is that he does chew through it and I have to pick up the pieces or hope that he's not eating it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 29, 2026
C
Verified Purchase
Cora Jane
Port Orchard, US
★★★★★ 3
Not long lasting for a chewer!
Size: Medium
These are massive! I have a golden retriever puppy and she chewed through the yellow ring very quickly. They keys are much more durable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 25, 2026

recommand products