SKU: 8224506262

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero

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The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood SuperheroWhat can you learn from the world's most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios. Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping

What can you learn from the world's most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.

Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.

Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.

This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you'll learn:

  • How to recognize and pursue additional revenue streams.
  • How a company can successfully balance the creative with business to appease investors and fans alike.
  • And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

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Binding Type: Hardcover
Publisher: HarperCollins Leadership
Published: 05/26/2020
ISBN: 9781400216130
Pages: 192
Weight: 0.55lbs
Size: 8.20h x 5.20w x 0.70d
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SKU: 8224506262

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This simple yet effective case covers the back with a clear plastic window and fully encases the remote's edges. My kids dropped the old remote far too many times, and being made of aluminum, it dented and the IR piece in the front broke. I even bought a new remote, BUT, once I put this case on the old one (gluing the IR window back on), I discovered I no longer need the new remote, as this will last a long long time. I wish I had bought this from the start. Why didn't I? because I thought it would make it bulkier. Sure it's a little wider, but feels pretty good in the hand, and the weight difference is negligible.
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well-made right here in America
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