Music Management, Marketing And PR
SKU: 49893809033

Music Management, Marketing And PR

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Description

Music Management, Marketing And PRMusic Management, Marketing And PR This book is your guide to the study and practice of music management and the fast moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well known artists, it covers key

Music Management, Marketing And PR

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century.

Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector.

Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include:

  • Managing contracts and assembling teams.
  • Using data audits of platforms to adapt campaigns. 
  • Shaping opinions about music, musicians, events.
  • How the music industry can be more diverse, inclusive, and equitable for the benefit of all.
  • Working with venues, promoters, booking agents, and tour managers.
  • Branding, sponsorship, and endorsement.
  • Funding, crowdsourcing and royalty collection.
  • Ongoing digital developments such as streaming income and algorithmic recommendation.

Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries.

Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

SPECIFICATIONS:

Author:Chris Anderton, James Hannem, Johnny Hopkins - Крис Андертон, Джеймс Ханнэм, Джонни Хопкинс

Publisher:SAGE Publications Ltd

Language:English

Publication Date:2022

Number of pages:240 pst

Format:Paperback

Width:170 mm / 6,7'

Height:242 mm / 9,5'

Weight:420 g

ISBN:9781526497383

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SKU: 49893809033

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These were my favorite socks, at least the old style was. They redid them and I was okay with it. However, I don't understand how they are a one size fits most. I tried them on and they were still too big at the top. There was so much extra fabric at the toes. For reference, I wear a size 8.5 women's shoe, typically. The packaging says fits most from size 5.5 to 12. I don't understand how it fits that wide range of shoe size. Definitely returning these and I will be buying something else.
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Great socks. They stay on your heel! Love the material; breathable and not thick. Love the neutral tone colors.
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