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Description
Strategic CommunicationUnlock the power of effective messaging with the **Strategic Communication 2nd edition**. This essential textbook offers a comprehensive approach to **strategic communication planning**, blending theoretical frameworks with practical applications. Ideal for students and professionals alike, this edition covers critical aspects of research, planning, writing, and implementing successful communication strategies. Discover how to design **strategic
Unlock the power of effective messaging with the **Strategic Communication 2nd edition**. This essential textbook offers a comprehensive approach to **strategic communication planning**, blending theoretical frameworks with practical applications. Ideal for students and professionals alike, this edition covers critical aspects of research, planning, writing, and implementing successful communication strategies.Discover how to design **strategic communication campaigns** that align with your organization's short, medium, and long-term objectives. With its versatile framework, this book applies to various specializations such as corporate communication, community relations, financial and investor relations, government relations, internal communication, marketing communication, and public relations.
As you progress through the chapters, you'll engage in a series of exercises that challenge you to create your own strategic communication plan, fostering skills crucial for effective **communication strategy development**. Featuring updated contemporary cases, examples, and additional theoretical insights, this edition ensures you're equipped with the latest tools and knowledge to navigate today’s dynamic communication landscape.
Key features of the **Strategic Communication 2nd edition** include:
- **Chapter exercises** that encourage critical thinking and application of communication strategies.
- Real-life **case studies** that bridge theory and practice, enriching your learning experience.
- **Theories and principles** highlighted throughout to illustrate connections between the academic and the practical side of strategic communication.
Empower your communication career with this indispensable resource and prepare to make a lasting impact in any professional setting. Get your copy today and master the art of strategic communication!
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4.5 ★★★★★
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Product Reviews
★★★★★ 4
Tavares' beautiful craftsmanship brings Moore's poem to life
‘Twas the Night Before Christmas: or Account of a Visit from St. Nicholas is a beautifully illustrated edition of the famed Clement C. Moore poem. Using the original anonymous version of the poem (later attributed to Moore), artist Matt Tavares crafts a series of elegant black and white illustrations that captures its enchantment and whimsy. Additionally, the book’s layout has a simple yet classic design with green trim and subtle pieces of shading that give it a majestic look and feel. One of the best editions of the poem ever published, ‘Twas the Night Before Christmas: or Account of a Visit from St. Nicholas has a bit of magic all its own.
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Reviewed in the United States on February 14, 2020
★★★★★ 5
Beautiful book
I purchased this book for my kids to read as it gets closer to Christmas. I specifically chose it because of the old world charm it has. I love the black and white sketches and the fact that the outdoor scenes of brownstones were illustrated from Boston brownstones, where we used to live. This book is just a classic and the illustrations have such depth and emotion. There is that quality and detail you can only get from black and white..and from an amazing illustrator. Lovely book. I'm very happy to own it and have it as part of our Christmas tradition..a lot more special to me than Elf on The Shelf..which was last years Christmas book purchase.
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Reviewed in the United States on October 30, 2013
★★★★★ 5
Impressive
I have not yet received my order, but just by the two illustrations that I have seen in this ad, I would like to say that - As an artist, I am VERY impressed by the pencil drawings in this book by Matt Tavares. I was looking for a SPECIAL 'Night Before Christmas' book to give to my sons so that they could continue the tradition that we had of reading the book every Christmas Eve to them. Now they will have their own book to read to their children, to continue our tradition. One that is unique and timeless.
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Reviewed in the United States on August 26, 2011
★★★★★ 5
A classic must buy
Beautiful book my children love it. The illustrations and feel of the book! It’s a magical book to get them excited about St. Nicholas!
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Reviewed in the United States on January 19, 2024
★★★★★ 5
They leave ur body smelling good
My husband loves it
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Reviewed in the United States on March 19, 2026
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